We noticed several years ago that we have a lot of customers in the fitness industry. And that gets us excited! So many people can benefit from living a healthier life. Personally, prioritizing health has been a game changer.
Since taking health seriously, I’ve dropped roughly 55 pounds… feel better, clothes fit better and I have the stamina to hike, bike and do the things that I love more easily. But that’s a story for a different day…
Many gyms and health coaches came to us looking to grow their business.
Luckily, we’ve cracked the code for a positive ROI on ad spend for gym’s.
Who doesn’t want to spend $1 in advertising to generate $30 in immediate revenue? Anytime you find that, you should go “all-in” until the well dries up.
We of course can’t guarantee any kind of return. However, what you see below is a snapshot of a real campaign and it’s actual results.
This 30:1 ROI on ad spend doesn’t even include the long-term value of an increase email list, customer retention and in-house up-sells (like supplements, personal coaching and more).
Want our proven formula to getting more gym memberships?
No matter how hard any lead collection system works – there’s going to be fake leads and/or attempts at contest fraud.
This is the unfortunate ugly side of trying to do something awesome for your audience. And while fraudulent entries are absolutely a tiny fraction of a minority of total entries… it’s something we work hard all the time to help combat for our clients and customers using smart filters and an internal fraud score.
In fact, since introducing the hosted app version of ContestDomination™ in late 2012 – we’ve been constantly improving our ability to recognize, flag and ban fraudulent entries.
Over the past 3 years, we’ve automatically stopped and banned over 10 million attempts to game your contests.
However, no system is 100% perfect – so it’s clear that we need to highlight “at risk” entries that weren’t quite bad enough to automatically ban without getting an unacceptable number of accidental bans.
Today, we’re pleased to introduce our first effort at self-service fraud tools. Continue reading →