Today we make what may appear to some, as a huge decision. After much internal debate – we’re officially ending support for Facebook Tabs. Here are the top 5 reasons why killing tab support is the right thing to do.
The downfall of the tab truly started on November 5, 2014 – the day Facebook officially ended support for Like Gates.
Using Like Gates was far and away the #1 reason our customers told us they wanted to use Facebook Tabs in the first place. This change honestly didn’t make us very sad since it’s been well documented that the use of Like Gates was linked to a significant decline in actual lead conversions.
When starting ContestDomination™, it was with the clear and explicit goal of helping businesses generate more qualified leads and sales.
Like Gates were a cancer to the core mission we set out to accomplish.
To top if all off, it’s never been more clear to us that Facebook isn’t taking the tab seriously themselves. So we’re readjusting our focus accordingly.
Below are the top 5 reasons we’re removing tabs to focus on supporting more value-added features instead.
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Travis Ketchum is the Founder & CEO of Campaign Refinery and Contest Domination – helping 10’s of thousands of businesses build bigger email lists filled with qualified leads since 2012.